Innovation 'n' me

Marketing has evolved rapidly with the technological growth that has occurred throughout the 21st century. The advancement in technology has led to the evolution of different marketing methodologies. The canvas has changed from paper printing to digital marketing that uses Computer Software, the Internet, Social Media, Mobile Apps, Television and Radio advertisements, and much more. The Scenario in the Past Ten Years In the past decade, people had limited choices of a few websites when they needed to look for a product and make an informed decision. In the past, companies had the reason and power to convince customers regarding purchases. At that time, talking directly to the company was considered a logical step in making a purchase. Traditional strategies like cold e-mails, cold calls, trade shows, and snail mails impacted the marketing scenario back then. The Scenario Today Today marketing battle zone in India is undergoing rapid changes and transformation. Globalization is...

Image Source- Ikea.com The expansion of E-commerce has genuinely revolutionized the way we buy things. In this 200 billion dollars empire, the Online Furniture Business is proliferating with Indian players competing against global giants in a novel way. The growth of the e-commerce industry has now stepped up into a fast pace with growth rates surging across the charts. From tins to telescopes, the e-commerce industry has boldly made its presence felt in every nook and corner of the consumer product space. So, let's look at what the Online Furniture Business has in sleeves to stand out from the other saleable. Online Furniture Business: The Advent of the Revolution The e-commerce revolution has reached out to millions of people across the nation, garnering support across all age groups. People find it hard to go outdoor to buy stuff; some may feel it is a waste of time, rather than spending the time to travel to places to get gadgets and apparel; people are now magnetizing...